Digital Agenturen

Projekt von

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Kunde:
XXXLutz
Branche:
Handel Nonfood
Kampagnenart:
eCommerce
Erstellungsdatum:
2016-08-01
Tags:
Diverses

Wetteroptimierung für XXXLutz

Aufgabenstellung

Create performance marketing campaigns based on weather data and optmimisation via Real Time Bidding.

Lösung

Show creatives with sun in the background when the weather is nice. Show creatives with rain when the weather is bad. Results Improvement of the CTR Greater visibility through relevance Direct approach of customers, adapted to the real life situation

Bilder

Summary Summary

Diverses