Digital Agenturen
- Kunde:
- XXXLutz
- Branche:
- Handel Nonfood
- Kampagnenart:
- eCommerce
- Erstellungsdatum:
- 2016-08-01
- Tags:
- Diverses
Wetteroptimierung für XXXLutz
Aufgabenstellung
Create performance marketing campaigns based on weather data and optmimisation via Real Time Bidding.
Lösung
Show creatives with sun in the background when the weather is nice. Show creatives with rain when the weather is bad.
Results
Improvement of the CTR
Greater visibility through relevance
Direct approach of customers, adapted to the real life situation
Bilder
Summary
Diverses