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Humanic had strong online growth ambitions and was keen to develop its digital presence. When the pandemic hit and online sales accelerated, the team quickly identified the Czech Republic as the fastest-growing region and biggest expansion opportunity. Working with their agency, SlopeLift and Google’s International Growth team, they set about developing a way to improve their organisational structure and product offering, and drive awareness and sales in this promising new market.

Using customer and market insights from Google’s Internationalisation team, Humanic developed a 10-step go-to-market roadmap for the Czech Republic, and began optimising the customer journey to increase sales. Localised payment methods: Google’s insights revealed that ‘cash on delivery’ is an important payment preference for Czech shoppers. As such, Humanic updated its shipping options to allow customers to opt for this method if required. Future-proofed fulfillment: Through Google’s insights, the Humanic team also discovered that Czech customers typically prefer free shipping and a 30-day return window—so they made sure to communicate this offering at key moments in the purchase journey. Promoted security: Lastly, with safety and security top of mind for Czech shoppers, Humanic reinforced their ‘safe and secure’ messaging by featuring a Trusted Shops badge at the checkout.