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Develop a digital program that educates and motivates employees at the 200+ external stores as well as increases the sales of Drei products.

Together with the event agency Lefor Oberbauer, we developed Darwin's Game. It is an online platform that runs on the employees' smartphones. Gamification plays an essential part. Instead of boring PPT-presentations, you learn playfully while brushing your teeth. Quiz formats, videos, sales challenges with sales levels make people want to get smart. The result: 2-digit sales increases!