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Develop a digital content program that trains and motivates MediaMarkt Germany's more than 20,000 employees as well as increase their sales.

Together with the event agency Lefor Oberbauer we developed Darwin's Game. Its essence is Gamification. Instead of boring PPT presentations, we provide content in a playful way on an online platform. MediaMarkt's industry partners are lining up. This is because quiz formats, videos and content about the products increase the consulting competence. And sales challenges bring 2-digit sales increases!