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Founded in 1934 Stake 'n Shake is one of the oldest and most famous burger chains in the US that needed a repositioning as well as cultural translation for Europe.

We took care of Stake 'n Shake's repositioning in Europe. This included the whole communication process in all its forms: the restaurant's look, menus, price tags etc. Starting with digital and analog campaigns adapted to the different cultures of the european countries (France, Italy, Spain, Hungary) but also Saudi Arabia and Kuwait to business cards as well as the digital appearance and campaigns to find franchise partners.